The Carnegie Museum of Art tasked our team with improving the visitor experience at the museum, which has remained relatively static for the past decade.
We delivered Artifact, an AR toolkit that allows curators to communicate with visitors in unique, engaging ways, and for visitors to connect with one another about the art that resonates with them. Artifact is a flexible system that curators can use to make the museum more engaging for visitors and make art more accessible.
With Artifact's flexible UI system and customizability, curators can create interactive AR experiences such as digitally reconstructing a sculpture's fabrication process, or contextualizing an altarpiece by placing it in a virtual cathedral.
By engaging audiences with immersive experiences that combine auditory, visual, and kinesthetic learning, Artifact can demystify art and art history and demonstrate how it's a part of everyone's shared cultural heritage.
ROLE Concept development, UI design, motion design
A highlight reel of key interactions from the Artifact visitor experience including wayfinding around the museum, immersive audiovisual tours of the collection, interactive learning experiences, and navigation around the AR interface.
When visitors begin their journey at the museum, they can select a guided tour from the curatorial team, a tour created by a past visitor, or create a custom tour based on their interests
Our design included a logo and workmark for Artifact, which borrowed the square shape and angular forms from the Carnegie Museum's visual identity.
Watch the full concept video to see more of the potential ways Artifact could be applied to the visitor experience at the Carnegie Museum of Art